Ad Prototypes
These are ad prototypes created with an intent to make ad banners more interactive and dynamic using recent javascript libraries.
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Role: Ad Innovation Designer at Idea Lab New York Times
Responsibility: Visual concepts and design
Surrounding Session
Surrounding session is where same series of banners lead user to different random article pages.
I chose to do visual comp using H&M's branding and visual. User gets to choose top and bottom outfit as well as shoes using this prototype.
User chooses top cloth by clicking arrows on either side of banner as well as its color.
Item is rolled over for details.
After user chooses shoes, CTA is displayed to be clicked to make purchase through shopping cart on H&M site.
User chooses top cloth by clicking arrows on either side of banner as well as its color.