Ad Prototypes
These are ad prototypes created with an intent to make ad banners more interactive and dynamic using recent javascript libraries.
​
Role: Ad Innovation Designer at Idea Lab New York Times
Responsibility: Visual concepts and design
BMW i3 & Environment
Ad prototypes showcasing BMW i3, playing around with the idea of it being an electric car.
Concept 1
By playing NYT crossword puzzle about the environment issue, user pollutes or cleans the air (background outside the ad) by either getting right or wrong answers.
Ad expands when user clicks over a collapsed ad. It reveals a clean background to start with and cross puzzle about environment issue is shown also for user to play.
When user gets wrong answers to cross word puzzle background becomes polluted with an indicator showing the amount of CO2 in the air. When user gets rights answer air gets cleaned again.
Concept 2
By playing NYT crossword puzzle about the environment issue, user pollutes or cleans the air (background outside the ad) by either getting right or wrong answers.
Old NYT cover is overlaid on top of modern NYT edition.
Old NYT cover is uncovered with electrical signals happening underneath it.
BMW i3 is revealed after having electrically charged cover is removed.
Old NYT cover is overlaid on top of modern NYT edition.
Draggable button is placed in middle of a car extracting CO2 smoke and BMW i3.
When draggable button is pushed to the right
When draggable button is pushed to the left to reveal BMW i3 with clean air
Draggable button is placed in middle of a car extracting CO2 smoke and BMW i3.
Concept 3
This banner ad is to show different environmental effects given by non-electric car and electric car.