Nokia Wearable
A pitch for Nokia's new wearable technology NAU using mood boards
Role: Art Director
Responsibility: Design
Concept 1
The first concept was to use a fairy figure called Keiju from Norse mythology as an icon of Nokia's wearable technology product.
Sketch
The direction was given to use an eye icon as the fairly personality of the product and a fitness bracelet shape as a logo. I created a modern looking poster using these two elements.
Designs
A fairly personality was emphsized by adding text copy, and various color options were explored.
Concept 2
The second concept was to involve emotions that humans experience in daily life.
Positive and negative emotions were used at first.
Sketch
Then all kinds of different emotions were represented in various emoticons forms.
Designs
Concept 3
The third concept was to illustrate how simple exercise or diet can improve people's health from daily life and stress.
Sketch
Designs
Chalk board idea was added to emphasize that educational aspect of the concept.
More simplified chalk boards using Nokia's brand color and bracelet shape as a logo.
